Why do I need internet marketing for my website?
Can your Customers find your website?
Is your website effective at generating new sales or providing leads for your business? If you had a retail store would you put it in the middle of the Urewera National Park? Website Marketing is no different and your business needs to be found. While search engines are getting better at delivering geographically relevant results your real location is defined by your keywords. Optimise for the wrong keywords and you may find very little traffic coming to your website. Keywords are the foundation of your long term strategy so it is imperative that you get them as close to right as possible.
Do they find you or your competition?
In any market if you do not have presence you will not be found. Website Marketing is about getting found online by potential customers. Although we all talk about titles, descriptions and headings the long term benefits come from having a strong presence in a vast number of of online channels. The options are almost overwhelming for promoting your brand online; blogs, video & photo sharing, social networking, content publishing, reviews and on it goes. What are you going to choose? This should start when you get a website and will not end until you stop having a website.
What are they saying about your business?
People share their experiences online every minute of the day. Are they talking about your brand? How many times have you seen someone you know make a comment about a business, product or service through Facebook, Twitter or a Blog? If it was your brand being mentioned, either positively or negatively you would want to know. Being involved in social media at some level provides you with opportunities to build relationships with happy customers and respond to any negative comments before they do damage. Whether or not you embrace social media like Twitter, Facebook, Blogs LinkedIn etc... you should at least be listening.
