Do you have a robust internet marketing strategy?

In order to market your business online you need a goal, a strategy, some education and a plan. Our Online Marketing Sessions are unique to every business and result in a tailored guide to get you found in Google.

Website Marketing - In-House Strategies

I can tailor a website marketing end to end campaign for you. When I work alongside you on your online website marketing campaign my job is to provide the expertise required to deliver a solid marketing strategy guide that you can use as your foundation for building a strong online presence.

Stage One - Discovery: Define your website, brand & goals.

A 1 hour brainstorming session to go through questions around your business website, brand, goals, targets and opportunities.

Stage Two – Analysis: Testing & Reviewing your Website.

Run an in-depth StartingPoint Search Engine Optimisation Website Analysis to determine where to focus

Stage Three – On Page: Search Engine Optimisation.

This is where the physical aspect of SEO or Search Engine Optimisation starts. So called because we are going to take each individual page and ensure that both the visible and invisible elements are optimised correctly to ensure that we providing a clear message to search engines on what our site is all about.

Stage Four – Off Page: Develop & Implement your Marketing Strategy.

This is the beginning of your long term inbound marketing strategies. These broad strategies will drive your choice of marketing programs & tactics. Your strategies define the general approaches you will take to meet each objective.

1. Clearly define your brand and identify market differentials.

Your brand and website are the two most important elements of building a strong and profitable inbound marketing campaign. We evaluate the strength of your brand and website during the analysis phase. From that analysis we identify weaknesses or opportunities and start our inbound marketing strategy here.

2. Decide on how to develop a content-driven Website.

Every organization must define and differentiate itself. Share your business & industry stories through online mediums such as your website, blogs, email marketing, social media activity and public relations,.

3. Build a campaign fuelled by the 4 core inbound marketing strategies:

• Search Marketing: Get Found
• Social Media: Monitor Participate & Publish
• Content Marketing:  Fresh, Relevant & Link Worthy
• Public Relations: Relationships, Articles & Communications.

The success of each strategy creates momentum that drives your organization forward.

4. Establish measurable and meaningful campaign objectives.

The goal of your inbound marketing strategies should be to connect with audiences, drive qualified website traffic and generate leads or sales. This step is about quantifying those objectives into measurable goals.

5. Define campaign timelines with milestones, tasks and responsibilities.

While inbound marketing is all about the “New Rules” of marketing and PR, traditional

project-management principles still apply.

6. Measure everything, and be willing to adapt and evolve.

It is essential to continually analyse, track and monitor your Website’s success through keyword rankings, inbound links, traffic, referrers, and Website visits by keywords and page popularity, among other metrics.

Each session includes printed documentation covering terminology, methods, resources, application and tasks to be completed.