Are you using Google Analytics to measure your marketing?

Google Analytics is a Free Service which has made it easy for non-specialists and specialists alike to practice performance focused marketing.

Google analytics is an essential part of your internet marketing strategy as it enables you to measure the effectiveness of your online activities, paid advertising and customer engagement conversions.

Get a deeper insight

On a frequency set by you we will extract a customised report tailored to your requirements and write a full summary of what it all means. Spotting opportunities or problem areas, improving goal conversions, analysing links from referring sites and a recommendation summary to tie it all together.

So what does that mean?

You check your analytics reports frequently to monitor the online performance of your website and check some of the standard statistical charts available. This is both pro active on your part and vital to measuring your marketing and there is a wealth of complex tools available within Google Analytics to deliver specifically targeted information.

How does it all work?

To use Google Analytics we insert a small piece of code into your website and from that point you can start tracking all sorts of wonderful stastics about your websites online health. How many visitors, how long they stayed, where they went, where they came from.

Can I use Google Analytics myself?

Absolutely, however the main challenge people have using Google Analytics is both understanding what the different data sets mean and configuring the reporting to deliver the measurable stastics that accurately reflect your current marketing efforts and tracking needs.

Can you help me with this?

We certainly can. One of the most common requests we get is to configure automatic weekly/monthly reporting on the results that need tracking and then showing you how to interpret those results. On an as needs basis we can also provide adetailed summary of a particular reporting period identifying trends, opportunities, problem hotspots and measuring results. This is great to create some sense of milestone reporting and get deeper insights into how you are doing online.